e-Business for Entrepreneurs

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Introduction to e-Business for Entrepreneurs 3 Topics

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Topic: Digital entrepreneurship Architecture

Registration Process

Lean Startup 2 Topics

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Introduction to the Lean Startup

Dynamic Equity Programs for Lean Start Ups

Creating Your Lean Canvas & Value Proposition 2 Topics

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Constructing the Value Proposition

Developing the Lean Canvas

Business Model & Customer Interviewing 2 Topics

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Customer Development Philosophy

Customer Interviewing Process

Creating Your Minimum Viable Product 1 Topic

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Creating the MVP

Domain Names 1 Topic

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Choosing a Domain Name

Getting Started with WordPress and the BizLaunch Builder 4 Topics

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Starting BizLaunch Page Builder and Overview of Templates

Changing Your Site Title, Icon and Logo

Designing Your Site

Signing Up For FaceBook Support Group

WordPress and Blogging 1 Topic

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Introduction to WordPress and How to Write a Blog Post

Search Engine Optimization 1 Topic

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Search Engine Optimization

Web Analytics 1 Topic

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Social Media 3 Topics

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Marketing Funnels

Introduction to Social Media

Social Media Case Studies of Student Entrepreneurs

eCommerce for Entrepreneurs 1 Topic

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Introduction to WooCommerce

eMarketing – Building a Home/Landing Page 2 Topics

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Designing a Lead Magnet

Building the Home Landing Page

eMarketing – Setting Up MailChimp 2 Topics

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Developing and Testing a Mailchimp email Campaign

Set Up a MailChimp Account and API Key and Run a Campaign

eMarketing – Running Your Campaign 1 Topic

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Running and Reviewing Your Campaign Results