This reading introduces the lead magnet, a landing page with an offer designed to offer your website viewer key relevant values in exchange for their contact information, such as email address, name, interests, etc. One factor in how fast your business grows is how many leads you can generate on a daily or weekly basis. You will use your Home Page as your Landing Page with Lead Magnet.
2. Assignment: Build a Lead Magnet (may be optional)
Your instructor may ask you to build a Lead Magnet to place on your landing page. If so, pick your appropriate Lead Magnet and construct it, then place it on the Landing Page. Note that all lead Magnets are custom so there is no video for creating a Lead Magnet. Many students use Powtoons to create a video animation Lead Magnet, offering something of value in exchange for the customers email.