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eMarketing – Running Your Campaign

e-Business for Entrepreneurs eMarketing – Running Your Campaign
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Introduction to e-Business for Entrepreneurs
3 Topics
Topic: Digital entrepreneurship Architecture
Ideation
Registration Process
Lean Startup
2 Topics
Introduction to the Lean Startup
Dynamic Equity Programs for Lean Start Ups
Creating Your Lean Canvas & Value Proposition
2 Topics
Constructing the Value Proposition
Developing the Lean Canvas
Business Model & Customer Interviewing
2 Topics
Customer Development Philosophy
Customer Interviewing Process
Creating Your Minimum Viable Product
1 Topic
Creating the MVP
Domain Names
1 Topic
Choosing a Domain Name
Getting Started with WordPress and the BizLaunch Builder
4 Topics
Starting BizLaunch Page Builder and Overview of Templates
Changing Your Site Title, Icon and Logo
Designing Your Site
Signing Up For FaceBook Support Group
WordPress and Blogging
1 Topic
Introduction to WordPress and How to Write a Blog Post
Search Engine Optimization
1 Topic
Search Engine Optimization
Web Analytics
1 Topic
Web Analytics
Social Media
3 Topics
Marketing Funnels
Introduction to Social Media
Social Media Case Studies of Student Entrepreneurs
eCommerce for Entrepreneurs
1 Topic
Introduction to WooCommerce – Setup Wizard
eMarketing – Building a Home/Landing Page
2 Topics
Designing a Lead Magnet
Building the Home Landing Page
eMarketing – Setting Up MailChimp
2 Topics
Developing and Testing a Mailchimp email Campaign
Set Up a MailChimp Account and API Key and Run a Campaign
eMarketing – Running Your Campaign
1 Topic
Running and Reviewing Your Campaign Results
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