New Venture Creation

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Course Content

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Introduction to New Venture Creation 4 Topics

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Course Overview for eBusiness for Entrepreneurs

How to Navigate Your Course

Signing Up For FaceBook Support Group

Lean Startup 2 Topics

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Introduction to the Lean Startup

Dynamic Equity Programs for Lean Start Ups

Creating Your Lean Canvas & Value Proposition 2 Topics

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Constructing the Value Proposition

Developing the Lean Canvas

Creating Your Minimum Viable Product 1 Topic

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Creating the MVP

Business Model & Customer Interviewing 2 Topics

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Customer Development Philosophy

Customer Interviewing Process

Domain Names 1 Topic

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Choosing a Domain Name

eMarketing – Running Your Campaign 3 Topics

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Marketing Funnels

Designing a Lead Magnet

Set Up a MailChimp Account and API Key and Run a Campaign

Designing Your Website

WordPress and Blogging 4 Topics

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Introduction to WordPress and How to Write a Blog Post

Pages and Media

Posts, Categories, Tags and Comments

Widgets and Menus

Getting Started with WordPress and the BizLaunch Builder 2 Topics

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Starting BizLaunch Page Builder and Overview of Templates

Supplemental: Rows, Columns and Basic Modules I

Advanced BizLaunch Builder

eCommerce for Entrepreneurs 3 Topics

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Introduction to WooCommerce

Advanced WooCommerce – Product Types

Advanced WooCommerce – Operating Your WooCommerce Store

Search Engine Optimization

Social Media 2 Topics

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Introduction to Social Media

Social Media Case Studies of Student Entrepreneurs