1.  Introduction

Email marketing tools are typically easy-to-use tools for use in your email marketing efforts.  These provide a contact list management functionality called a List or an Audience. The List starts off empty and then ends up holding a collection of email addresses and names, which you can then use for the ongoing offering of additional products and services through email marketing campaigns.

You will need to create an account and then create a "Key." The technical name of this is "The API Key," which stands for "Application Programming Interface Key." This Key is used by software tools to communicate with each other. You build a subscription form on your WordPress site, and then inside the form, you provide the Key." This Key connects your subscription form to your email marketing management tool's List and takes the name and email information of everyone who signs up and places it into the List.

2.  Reading

This reading gives you an overview of our chosen email marketing management tool.
MailChimp 2021 V2

This reading covers integrating your email management tool with BizLaunch Builder.

MailChimp and BizLaunch Builder Integration BLU v1.0 optimized

3. Assignment

1. To kick off this assignment, first complete the connection between the email marketing management tool and your WordPress site.
2. Next, you decide on what sort of campaign you want to run. You will build a Lead Magnet to offer to site visitors who sign up on your registration form.
3. Advertise the Lead Magnet on your site along with the Registration form.
4. Using your business email, send out an email to an initial group of people. Clarify with your instructor what your assignment requires - how many you should send this to, 5-20 is a good number. In this email, you will construct an offer to those on the mailing list and tell them can receive the offer by signing up on your site. Provide the link to your site and the Registration form on your site in the email.
5. As people sign up, you will see them appear in your List or Audience. Check this frequently.  Now you can send them the lead magnet, whatever that might be, using your business email. Welcome them to your business, provide the lead magnet you promised, and give them a hint about the next campaign you are planning to run.
6. Once you have fulfilled this for all those who signed up, congratulations, you have completed your first basic campaign and are now working on your list for your business.
7. Optional: if you want to go further, you can create a Campaign in your email marketing management tool, based on your current List or Audience, and offer them a special "Member's Special Offer." This can go into another List you establish, and allow you to fulfill your offering to this special group.

4.  Summary

An

• • An email marketing management tool provides a list management functionality called a List or Audience. The List starts off empty and then ends up holding a collection of email addresses and names, which you can then use for the ongoing offering of additional products and services through campaigns.

• • Through your email marketing management tool's account, you create an API Key.

• • On your website, you have a subscription form in which you have added the API key to it so now your email marketing management tool and your website are communicating.

• • Site visitors sign up on your subscription form, and then they are placed on your List or Audience in your email marketing management tool.