Constructing the Value Proposition

1. Introduction

Your Value Proposition describes your target buyer, the problem you solve, and why you are uniquely better than the alternatives.  It is a unique positioning statement that does the following:

    • explains how your product solves customers' problems or improves their situation (relevancy),
    • delivers specific benefits (quantified value),
    • tells the ideal customer why they should buy from you and not from the competition (unique differentiation).



2. Reading

In this reading, you will learn about designing your value proposition.

Developing Your Unique Value Proposition V4.0

Create your own Value Proposition as outlined in the reading. This will be used to put into your Value Proposition area on the Lean Canvas. Follow the exact format of the example value proposition.