How to Set Up a Mailchimp Email Marketing Campaign

Email marketing can serve as a cornerstone of any company’s digital marketing strategy. Using Mailchimp’s free email marketing plan, you can test and learn how to develop an email marketing strategy. The platform is considered generally easy to learn (but of course, there is some work involved in this), and once you “get it” you can set up and execute a Mailchimp email marketing program to grow your business and increase sales very quickly.

According to Statista, the number of emails continues to increase worldwide.

In this tutorial, we show how to organize your audience, segment customers, write and design emails, set timing preferences and triggers, and evaluate your performance.

The first step in sending an email campaign through Mailchimp is creating an email. Once you begin, the next step is to add recipients. Recipients may include all the subscribers in your audience or only certain segments, depending on your goals and preferences.

After you’ve determined who your recipients are, you’ll just need to include your name and email address, write a subject line, and design the email. Mailchimp offers a wide variety of templates, designs, and tools that make it easy to create sleek and user-friendly emails.

After these basic steps have been completed and you’ve configured the settings to your liking, all you have to do is review your campaign and send it!