1. Introduction to Developing and Testing a Mailchimp Email Marketing Campaign
This tutorial has two parts. The first part shows how to set up an Email Marketing campaign. The second part is for reference and shows how to navigate around Mailchimp. If you want to look at Navigation information first, go down to the second section, named Navigating MailChimp to get to Home Dashboard, Campaign Dashboard, and Audience Dashboard.
2. Developing and Testing a Mailchimp Email Marketing Campaign
Developing and Testing a Mailchimp Email Marketing Campaign
3. Activity
In order to complete this tutorial you will:
- Set up an Audience in Mailchimp
- Set up a Campaign to send to the selected Audience in Mailchimp
- Named the campaign
- Used the new email builder in Mailchimp (not using the classic email builder)
- Upload a logo
- Constructed the heading and message text
- Set up the Recipients, To, From, and Subject for the campaign
- Tested sending the Campaign in Mailchimp to the Recipients
4. Summary
After completing this tutorial you will have:
- Set up an Audience in Mailchimp
- Set up a Campaign in Mailchimp
- Tested a Campaign in Mailchimp